Copenhagen Jazz Festival 2025
Visual Identity/Adobe Suite

This project aims to build a visual system for the Copenhagen Jazz Festival 2025. Starting in 1979, this 10-day event attracted more than 250,000 people ranging from 0 to 56 years old. To build up a welcoming community for all ages, Copenhagen Jazz Festival also released a series of non-Alcohol Beers.

Inspired by blue notes that emit Jazz, and the the heightened awareness of taste and sound when the eyes are closed, this visual identity seeks to create an experience that feels both warm and welcoming to audiences.

这是组为哥本哈根2025爵士音乐节设计的主视觉。起始于1979，每年这场为期10天的活动吸引超过25万年龄0-56岁的人群参加。为了让所有人享受其中，音乐节还提供无酒精啤酒。

受启发于爵士中的蓝调音符，以及闭眼时调动起的更敏锐的味觉和听觉，这组视觉想为观众们带来具有亲和力和温度的体验。

Each beer’s name corresponds to its flavor profile and evokes a specific period of jazz music that reflects its taste.

Cool – Summer, Sweet, Apple juice, Light
Hard Bop – Fragrant, Hoppy, Bitter, Roasted
Avant-Garde – Berry, Tart, Harsh, Heavier

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